Etch Express vs Gravotech (GravoStyle)
Gravotech is a deep, established engraving suite tied to its own machines. Etch Express is a modern, web-based tool focused on turning customer orders into batch-ready designs for any machine. Here's how they differ.
Gravotech's GravoStyle is mature CAD/engraving software with serious depth, built around Gravotech's rotary and laser hardware. That depth comes with a learning curve, a higher cost of entry, and tighter coupling to their ecosystem. Etch Express takes a different angle: a lightweight web app that parses messy orders with AI, batch-designs with variables, and exports standard files any machine can run.
Side by side
| Etch Express | Gravotech / GravoStyle | |
|---|---|---|
| Platform | Web-based, nothing to install | Installed desktop software |
| Import messy orders (Excel, PDF, handwriting) | AI parsing into a data table | Manual data entry / import |
| Machine compatibility | Machine-agnostic SVG/PDF export | Best within Gravotech hardware |
| Learning curve | Spreadsheet-simple, first export in under an hour | Full CAD suite, steeper ramp |
| Material & inventory tracking | Built in | Varies by configuration |
| Pricing model | $250/mo per store, 30-day trial | License + hardware investment |
Choose Etch Express when
- You want a fast, web-based tool with no install and a short learning curve
- You run multiple machine types or aren't locked to one hardware vendor
- AI order parsing and batch design are what you need most
- You want a low-commitment monthly cost with a free trial
Stick with Gravotech / GravoStyle when
- You're invested in Gravotech machines and want native, integrated software
- You need deep CAD/engraving features for complex, one-off work
- Your workflow is built around their ecosystem and support
Frequently asked questions
Does Etch Express work with Gravotech machines?
Yes. Etch Express exports standard SVG and PDF, so the files run on Gravotech equipment as well as lasers and rotary engravers from other vendors.
Is Etch Express as full-featured as GravoStyle?
It's focused differently. GravoStyle is a deep CAD/engraving suite; Etch Express concentrates on order parsing, variable-data batch design, and layout. For high-volume name-driven work it's faster to learn and run; for complex bespoke CAD, a full engraving suite goes deeper.
Do I need to buy specific hardware to use Etch Express?
No. Etch Express is hardware-agnostic. You design and batch in the browser and export files for whatever machine you already own.
How quickly can my team learn Etch Express?
If you can use a spreadsheet and drag a text box, you can run Etch Express - most shops produce their first batch export in under an hour.
See where Etch Express fits your shop
Try it free for 30 days. Bring a real order and watch a full batch go from list to production-ready in minutes.
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